Gettin' it done:

Directed the digital product team to create a cohesive design system and content for approximately 15 new or redesigned pages, each tailored to specific objectives. Focused on multi-franchise ownership, we developed clear pathways to ownership and simplified the site selection process. Additionally, we expanded the internal brand guidelines, ensuring digital standards and best practices were consistently upheld.

• Streamlined site architecture
• Component-based design system
• Modernized look and feel
• Content aligned with the user needs and tone of the brand

See it in action: subwayfranchise.com

Role:

• Creative Director/ Designer

Services:

• Design System
• Product Design
• User Experience Research
• CMS Development