Transforming Subway’s Franchise Hub: Streamlining Multi-Unit Acquisition and Enhancing CRM Capabilities.
Redesigned Subway’s franchise hub to improve efficiency in the multi-unit franchise acquisition process and enhance CRM capabilities. The previous system presented challenges for prospective franchisees, offering a fragmented user experience and limited support for data-driven marketing efforts. By refining navigation, optimizing content delivery, and integrating CRM functionality, the new hub simplifies the discovery and application process for prospects while equipping Subway’s internal teams with better tools to execute a full-spectrum marketing strategy, improving lead tracking and engagement.
See it in action: subwayfranchise.com
As Design Director, led the digital product team in developing a cohesive design system and content strategy for approximately 15 new or redesigned pages, each tailored to specific objectives. Focused on multi-franchise ownership, the project clarified ownership pathways and simplified site selection. Additionally, expanded internal brand guidelines to ensure consistency in digital standards and best practices. Key contributions included refining site architecture, implementing a component-based design system, modernizing the visual identity, and aligning content with user needs and brand tone.
