Marketing
What makes someone stop, pay attention, and care? I develop campaigns around a clear understanding of the audience and a story the brand can genuinely tell.
Brad Little / Creative Director + Designer
I love a goodcreativechallenge.
I’m Brad, a creative director and designer in the greater NYC area. I help brands work through complex challenges, find a clear direction, and bring it to life. I care deeply about the details, and I enjoy building the relationships that make the work possible.
Explore the workSelectedwork.
All projects 07 ↗
Stamford Health01
A big website. A very human challenge.
A design system and digital experience built around patient needs and the teams managing the website.
HairClub02
Finding the way forward starts with clarity.
A refreshed digital experience designed to make HairClub’s information and services easier to explore.
Subway Franchise03
Big ownership plans. Clearer next steps.
A redesigned franchise hub connecting multi-unit ownership journeys with a more cohesive digital and CRM experience.
Consumer Reports04
There’s a lot behind a good recommendation.
A campaign built to show younger online audiences what a Consumer Reports subscription offers beyond a free review.
Jägermeister05
A different kind of night. A different conversation.
Brand positioning and tone of voice shaped around the social habits of the project’s defined audience.
Always learning
Still asking
what if.
I love getting to the heart of a problem. Every project brings something new to understand: a business goal, an audience, a team, or a better way to work. That keeps me learning, asking questions, and refining my approach.
Design Systems
I turn a creative direction into a practical system of components, patterns, and guidance, helping teams build consistently as the work grows.
Brand Experience
I connect a brand’s identity with the way people encounter it. Strategy, design, and the details of each interaction should feel like part of the same story.
A.I. Strategy
I approach AI with curiosity and creative judgment, exploring where it can help develop ideas and make the process more efficient. The direction and decisions still need a thoughtful human behind them.