"Optimizing User Experience: Streamlining High-Value Tasks for Consumers and Patients While Simplifying Website Management for Staff."
Enhancing the user experience by optimizing key high-value tasks for consumers and patients while ensuring seamless website management for staff. This initiative focuses on refining user journeys, improving accessibility, and streamlining content updates, enabling both visitors and internal teams to navigate and maintain the platform with ease over time. By balancing user-centric design with operational efficiency, the project aims to deliver a sustainable, intuitive, and engaging digital experience.
See it in action: stamfordhealth.org
Led the digital product team in developing a comprehensive design system for a 1,000+ page consumer website, creating scalable CMS templates to improve efficiency for the internal team. Optimized site architecture for seamless navigation, established a component-based design system, and modernized the website’s visual identity. Developed dedicated service line landing pages, enhanced the "Find a Doctor" functionality for a better user experience, and aligned content with user needs and the brand’s tone.
