Jägermeister needed to become more culturally relevant to “Freddy” (our persona) and reflect the shift in drinking habits from older millennial’s “stay out drinking all night” mentality to smaller gatherings hanging out with friends at home.
Brand Experience
Jägermeister
Led a strategic partnership merging our creativity with their insights to define the brand's Purpose, shaping a new tone of voice across all marketing facets, from social content to campaigns and planning initiatives.
