Launch a bold campaign to captivate a younger audience, convincing them why Consumer Reports stands above free online reviews and is worth every penny. Show them the unparalleled value of CR and make them believe it's a must-have resource.
Digital Campaign
Consumer Reports
Sep 1, 2023
Led a team to develop a bold 360° campaign, featuring two 30-second YouTube and Hulu CTV ads, to capture the attention of younger consumers. Our goal was to convert them from free online reviews to paying subscribers by showcasing what sets Consumer Reports apart and why it's worth the investment.
